The allure of alpha
“Alpha”, most commonly known as beating the market on a risk-adjusted basis, in laymans terms means doing better than a passive strategy, better than most other dollars or pounds in the market. While obviously alpha is a good thing, there is no guarantee of achieving it – it is a risky prospect itself, but the fees associated with active management are a sure thing. So taking on manager risk as well as market risk implies that there is significant value to active management.
