Behavioral science reading list

I’m often asked what I think people should read as an introduction to behavioral science.

If you want the shortest, easiest introduction possible, go with The Little Book of Behavioral Investing.

Beyond that, it depends on what are you looking to know about. 

For making yourself a better investor

Little Book of Behavioral Investing

Finance for Normal People

Personal Benchmark

For working as a financial advisor

What Investors Really Want


Behavioral Investment Management (warning: quanty!)

For improving behavior through technology

The Smarter Screen

Design for Behavior Change


Easy general reads

Thinking, Fast and Slow

Undoing Project

Predictably Irrational



Academic overviews

A Course in Behavioral Economics

Thinking and Deciding

Heuristics and Biases

Choices, Values, Frames


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